Bobby Noyes

Bobby Noyes is the founder and owner of RockyMounts, a Colorado-based company that manufactures bike racks and locks.12 He started the company in 1993 while working at a friend's bike shop in Boulder, Colorado, where he gained a reputation as the "rack guy".2 Noyes saw a need for better bike racks with cross compatibility and turned this idea into a successful business.2

RockyMounts began with Noyes selling racks out of the back of his truck, and has since grown into a respected brand in the cycling community.2 The company has relocated from Boulder to Grand Junction, Colorado, to expand its operations.45

Noyes is known for his straight-talking approach and is a longtime bike advocate with street credibility in the industry.1 He has shown resilience and leadership during challenging times, such as during the COVID-19 pandemic when he took a significant pay cut to support his employees.1

As an avid cyclist himself, Noyes has owned 31 different mountain bikes throughout his life, demonstrating his passion for the sport and his commitment to embracing the latest innovations in cycling technology.3