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Bobby Kim
Big Data Guerrilla Marketing and Alliance Building
Bobby Kim is a professional known for delivering market share for Fortune 1000 clients by enhancing communication channels with their target audience. He employs a range of strategies including guerrilla marketing, storytelling, marketing automation, CRM solutions, mobile app development, and innovative business processes. Bobby's approach focuses on being more accessible to potential customers, driving them towards the client's POS systems.
In addition to market share, Bobby excels in establishing strategic alliances, likening it to a symbiotic relationship between a rhino and a bird. He believes in the power of strategic partnerships to fuel growth sustainably, often prioritizing partnership over capital infusion or customer acquisition.
With a diverse background, Bobby Kim brings a wealth of experience across various industries including retail, fashion, industrial, biotech, and software. His involvement with MIT FabLab highlights his expertise in 3D product design and development. Bobby's holistic understanding of product marketing life cycles and challenges faced by innovators sets him apart. He is well-versed in different marketing channels from traditional broadcast media to modern social platforms, acknowledging the importance of sales experience in effective marketing.