Bob Rupczynski

Chief Marketing Officer at Western Union

Bob Rupczynski is the Chief Marketing Officer (CMO) at Western Union, a position he has held since July 2022. He is based in the Greater Chicago Area and has extensive experience in marketing across various industries.

Professional Background

Western Union: CMO (July 2022 - Present)
PayPal: Global Head of Consumer and Network Marketing (October 2020 - May 2022)
McDonald's: Senior Vice President, Global Marketing and Technology (March 2017 - October 2020)
Kraft Foods / Kraft Heinz / Mondelez: Vice President, Media, Data, CRM (August 2012 - March 2017)
Wm. Wrigley Jr. Company: Global Director, Digital Marketing (June 2008 - August 2012)
Alberto Culver: Global Digital Marketing (June 2001 - June 2008)

Education

Roosevelt University: Master of Science in Integrated Marketing Communications
Wheaton College: Bachelor of Science in Computer Science

Rupczynski has built a reputation for leveraging data-driven marketing strategies and technology to enhance brand presence and consumer engagement across his roles in these prominent companies.1

Highlights

Nov 26 · youtube.com

How To Find LinkedIn Username - YouTube

Jul 11 · Yahoo Finance

Western Union: Nearly 2 in 5 migrants living in Canada state that without being able to send money back home their family would be in poverty - Yahoo Finance

Aug 4 · Seeking Alpha

The Western Union Company (WU) CEO Devin McGranahan on Q2 2022 Results - Earnings Call Transcript - Seeking Alpha

Experience

Chief Marketing Officer at Western Union (July 2022 - Present)

- Global Head of Consumer and Network Marketing at PayPal (October 2020 - May 2022) - SVP, Global Marketing and Technology at McDonald's (March 2017 - October 2020) - Vice President, Media, Data, CRM at Kraft Foods / Kraft Heinz / Mondelez (August 2012 - March 2017) - Global Director, Digital Marketing at Wm. Wrigley Jr. Company (June 2008 - August 2012) - Global Digital Marketing at Alberto Culver (June 2001 - June 2008)