Bob Garcia

Bob Garcia is a seasoned SaaS enterprise sales and marketing expert with strategic skills and hands-on tactical experience, specializing in B2B enterprise and B2C software, GTM, marketing technology, sales enablement, mobile apps/marketing, challenger sales, demand gen, and growth marketing.

Believing that companies exist to solve customer problems, Bob Garcia emphasizes the importance of building quality pipelines and revenue while offering positive customer experiences. He values the significance of positioning and messaging, seeing them as vital components to deliver maximum value when executed effectively and refined over time.

Bob Garcia stresses the necessity of alignment and collaboration between marketing and sales teams, emphasizing the importance of shared KPIs and goals to ensure mutual accountability. He enjoys teaching, mentoring, and coaching others, resonating with the philosophy that winning as a team is more fulfilling than winning alone.

With a background in BA Economics from the University of Michigan and Business Administration and Management from the University of Vermont, Bob Garcia has held various roles in reputable organizations. His career spans positions such as Director, Account Management & Customer Success at Lytics, Senior Account Manager at Lytics, Product Marketing - Audience at SurveyMonkey, VP of Product Marketing & Business Development at Leanplum, Principal at Bob Garcia Consulting, and Senior Director at Urban Airship.