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Bo Borland
SVP Salesforce, Presales Thought Leader, Published Author
Bo Borland is a technology executive with extensive experience in B2B sales and solution engineering. While he previously held the position of SVP, Global Solution Engineering at MuleSoft at Salesforce, his current role has changed.2
After spending 4.5 years with MuleSoft and Salesforce, Bo Borland left the company in July 2022 to co-found a startup.2 His new venture is called Playbuilt, where he is currently working in the San Francisco Bay Area.1
Bo's expertise lies in creating repeatable revenue strategies for B2B companies. He focuses on aligning revenue teams and developing roadmaps for durable growth through what he calls "revenue plays".3 His approach aims to streamline and optimize the sales process for complex B2B transactions.
In addition to his professional work, Bo is active in the presales community. He has been featured on the "Two PreSales in a Pod" podcast, where he discussed the importance of playbooks in presales.45 This involvement demonstrates his commitment to sharing knowledge and best practices within the industry.
Bo Borland maintains a strong presence on LinkedIn, where he has over 3,000 followers and 500+ connections.1 He regularly shares insights about B2B growth strategies, startup experiences, and sales methodologies on the platform.36