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Blythe McLean
Entrepreneurial-minded insights professional focusing on social research tools and techniques
Blythe McLean is a professional with extensive experience in market research and client services. She previously held the position of Vice President, Social Research at Bellomy, where she led the Social Research Group.12 This specialty group focused on various aspects of qualitative research, including Online Communities, Panels, User Experience, and social media.1
Currently, Blythe McLean serves as the Vice President of Client Service at The Directions Group.13 Her career trajectory includes roles at other companies such as Mullen and CIC Wealth.3
Blythe's educational background includes a BA in Journalism & Mass Communication, which she obtained between 1998 and 2002.3 This academic foundation likely contributes to her expertise in social research and client services.
Throughout her career, Blythe has demonstrated leadership in market research, particularly in qualitative and social media-focused methodologies. Her transition from Bellomy to The Directions Group indicates a continued focus on client service and research in her professional path.4
It's worth noting that Blythe's full name appears to be Blythe Gridley McLean, as evidenced by her LinkedIn username and other records.15 She is based in Winston Salem, North Carolina.5
