Bloomberg Bna

Bloomberg BNA, now known as Bloomberg Industry Group, is a subsidiary of Bloomberg that focuses on providing information and tools for professionals in the legal, tax, and government sectors. The organization emphasizes innovative marketing strategies and analytics to enhance brand visibility and client engagement.

In the marketing department, professionals work across various functions, including:

• Analytics & Automation: Managing marketing databases and analyzing campaign performance.
• Communications & Public Relations: Crafting internal and external communications.
• Content Creation: Developing engaging digital and social media content.
• Creative Services: Producing innovative designs and marketing materials.
• Digital Marketing: Planning strategic online campaigns.
• Event Management: Organizing impactful in-person and virtual events.
• Research & Strategy: Conducting market research to inform strategic decisions.

The team is characterized by a collaborative environment that encourages creativity and cross-functional teamwork, allowing members to engage in diverse projects and campaigns.12