Blake Roberts

Blake Roberts is the Senior Research Manager at Logica Research, a custom market research firm based in San Francisco. He joined the company in September 2024, bringing with him extensive experience across various sectors, including technology, media, finance, and consumer packaged goods (CPG) .134

Professional Background::

• Previous Roles: Before his current position at Logica Research, Roberts worked at Fuel Cycle for over five years, where he held the role of Associate Director. He also spent time at LRW (now part of the Kantar Group), where he progressed from Research Associate to Research Manager over eighteen months .12
• Education: Roberts holds a Bachelor's Degree with a double major in Political Science and International Studies from Presbyterian College in South Carolina .1

Expertise and Approach:: Roberts is known for his ability to uncover unexpected insights within data, emphasizing storytelling through both quantitative and qualitative research methods. His work focuses on delivering actionable insights that enhance product development and brand engagement for clients in financial services, fintech, and technology sectors .134

Personal Insight:: Describing himself as a "data nerd," Roberts is committed to high-quality research that provides valuable insights to clients .5 His addition to the Logica team is seen as a strategic move to strengthen their capabilities in serving key client accounts .34