Blake Lyon

Blake Lyon is a Managing Partner at Habitat Partners, a venture capital firm associated with the branding agency Red Antler. In addition to his role at Habitat Partners, he serves as the Chief Business Officer at Red Antler.

Habitat Partners was established in 2022, aiming to invest in early-stage startups, particularly those in consumer and business-to-business sectors. The firm has a notable initial fund of $31 million and has invested in various companies, emphasizing the importance of brand equity in its investment decisions. Lyon has indicated that the idea for Habitat Partners arose from a desire to provide more substantial support to startups that Red Antler worked with, enabling them to invest directly rather than just facilitating introductions to other investors.12

Lyon's professional background is rooted in the startup ecosystem, where he has been involved in identifying and nurturing emerging businesses. His work at Habitat Partners reflects a commitment to fostering innovation and supporting the growth of new brands.13