Blaise Lucey

Blaise Lucey is a seasoned digital marketing professional with extensive experience in the advertising technology sector. He has recently transitioned from his role as Vice President of Marketing at Surfside, a leading ad tech platform specializing in cannabis advertising, to become the Global Marketing Director at Lumen Research Ltd. This move occurred in early 2023, following his impactful tenure at Surfside where he built and led the marketing team and oversaw comprehensive online marketing strategies.13

Lucey began his career in marketing over a decade ago and has held several prominent positions in various tech companies. Notably, he served as the Head of Content Marketing at Roku Inc. prior to joining Surfside, where he was instrumental in developing content strategies that enhanced user engagement and brand visibility.34 His expertise spans across product and content marketing, particularly within the B2B space and the cannabis industry, where he has emphasized the importance of seasonality and consumer behavior in advertising strategies.24

In addition to his professional achievements, Lucey is recognized for his analytical approach to marketing, leveraging data to inform decision-making and optimize campaign effectiveness. His work has been characterized by a focus on creating personalized experiences for consumers, which is especially crucial in the evolving cannabis market.25