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Blair Oberman
Programmatic Media
Professional Background
Blair Oberman is a highly accomplished sales and business development executive with extensive experience in the tech industry. Currently, he serves as an Account Executive at Google, where he leverages his rich background in digital advertising and his passion for innovation to drive performance and strengthen client relationships. With a career spanning several leading companies, Blair has cultivated a wealth of knowledge in sales strategy, client management, and digital marketing, making him a valuable asset in any business setting.
Before joining Google, Blair made significant contributions as the Director of Sales at PredictSpring Inc. In this pivotal role, he was instrumental in scaling the company’s sales initiatives, directing teams to achieve unprecedented results while fostering a culture of collaboration and accountability. His keen analytical skills enabled him to identify new market opportunities and develop effective strategies to capture leading brands in the retail sector.
Blair's career includes a successful tenure at Twitter as a Senior Agency Development Manager, where he played a crucial role in optimizing partnerships with major advertising agencies. His ability to understand the needs of clients and streamline campaign management procedures led to increased spending and enhanced satisfaction across the board. Prior to that, he served as the Agency Development Lead at Facebook, working closely with clients to maximize their advertising potential through tailored solutions that drove engagement and measured success.
In his earlier roles, including Client Partner and Senior Business Development Executive at Facebook, as well as a Business Development Executive at Adknowledge and AdBrite, Blair honed his skills in partnership management, digital advertising, and revenue generation. His focus on fostering strong relationships with clients and stakeholders has consistently resulted in successful marketing outcomes and increased revenues.
Throughout his career, Blair has demonstrated remarkable leadership qualities. He thrives in dynamic environments, skillfully aligning teams towards common goals while mentoring colleagues to elevate their own performance. His reputation for excellence has solidified his standing as a key influencer in the digital advertising space.
Education and Achievements
Blair Oberman studied at the University of Michigan, where he laid the foundational knowledge that would propel his career in the tech industry. The skills and insights gained during his time at the university have undoubtedly played a role in shaping his approach to sales and business development within highly competitive markets.
Over the years, Blair has achieved numerous accolades that highlight his commitment to excellence and his capacity to deliver results. His time at Facebook notably marked a period of significant achievement, as he was able to leverage his strategic insight to forge long-lasting relationships with clients and agencies alike. His understanding of both client and consumer behaviors has allowed him to develop campaigns that resonate well with target audiences, leading to notable increases in brand engagement.
As a recognized thought leader in the realm of digital advertising, Blair has shared his insights and experiences with peers through various conferences and panel discussions. His contributions to the industry are characterized by a steadfast dedication to innovation and a passion for driving results, making him a sought-after figure in discussions about the future of advertising in the digital age.
Achievements
- Account Executive at Google: In his current position, Blair is focused on building and nurturing client relationships that drive business growth and enhance brand visibility in an ever-evolving digital landscape.
- Director of Sales at PredictSpring Inc: Successfully scaled sales operations and directed teams to achieve record-breaking performance in a fast-paced retail environment.
- Senior Agency Development Manager at Twitter: Played a vital role in developing agency partnerships that significantly advanced Twitter's advertising revenue and market share.
- Agency Development Lead at Facebook: Collaborated with major advertising agencies to optimize their advertising strategies, establishing key partnerships that strengthened Facebook’s positioning in the market.
- Senior Business Development Executive at Adknowledge: Drove substantial revenue growth through effective relationship management and client-focused advertising strategies.
- Client Partner & Senior Business Development Executive at Facebook: Trusted advisor to clients, helping them achieve success with tailored advertising solutions that offered measurable results.
- Business Development Executive at AdBrite, Inc.: Established key client relationships that were pivotal in developing AdBrite’s market presence and revenue generation strategies.
- Account Manager at ELT, Inc.: Managed and nurtured client relationships, consistently delivering top-tier customer service and satisfaction.
Blair Oberman’s professional journey is characterized by an unwavering dedication to excellence, innovation, and client success. With a strong background in digital advertising and sales, he continues to thrive in an industry that is ever-changing, demonstrating the ability to adapt and drive results in an increasingly competitive market.
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Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
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