University of Ottawa

Industry Analyst Relations at Trend Micro

- Expert in developing and executing robust strategic AR vision and plans to support business objectives and marketing strategies that reflect stakeholders’ priorities to drive tangible business outcomes.
- Effectively promotes corporate strengths, vision & innovative culture to build strong advocate relationships, resulting in increased positive mentions in analyst research and enhanced client endorsements.
- Utilize strong project management skills to consistently produce high-quality responses, securing leadership positions in dozens of major vendor evaluations.
- Partner with cross-functional teams, including product marketing, product management, and leadership, to drive impactful business and technology conversations and increase market influence.
- Monitor and track industry analyst coverage to effectively disseminate insights and synthesize information to drive data-driven decision-making and strategy, ensuring clear direction and timely support for company-wide initiatives.
- Organize and lead annual analyst days and industry events, engaging with 20-40 analysts to deepen relationships and ensure a clear understanding of corporate strategies while effectively communicating key messages and influencing market perceptions.
- Demonstrate exceptional multitasking abilities by managing multiple high-priority tasks simultaneously and thriving in high-stress environments, ensuring timely and successful completion of all projects.

Trend Micro

Senior Industry Analyst Relations Manager

Establish relationships and build loyalty among channel partners to increase sales and retain customers.  Worked closely with individual channel reps to identify and close new business.
Grew recurring revenue by 200% in one year
Consistently met and exceeded growth and renewal targets

Inside Channel Account Manager

Nurture relationships with customer base, by maintaining a high level of support to their business, through top level industry knowledge and identifying products and services that would provide maximum value to the customer.
-Consistently hit or exceeds sales quota, hitting 120% of target
-Maintained a high level of trust and loyalty with customers

AVG Technologies

Channel Account Manager

Cold call to qualify leads and pass off to Account Executive, working closely with rep to ensure warm hand off and greatest level of success in closing of business. 
- Maintained highest level of close ratio among team
- Average daily calls of 80+

Lead Gen Specialist

Maintain and build relationships with public sector cliental to ensure they received superior support and to identify new business.  
- Co-ordinate and manage winning proposal responses
- Worked closely with distribution to ensure timely delivery

BURA Solutions

Account Manager and Proposal Specialist

Supported the public sector Sales Director, as well as the strategic and technical sales teams; ensuring client satisfaction, improving internal processes, and managing overall day-to-day requirements.
- Managed responses to winning business proposals and large standing offers from the government
- Contract Management; Involving the processing and tracking of key contracts

TELUS Communications

Business Analyst II

•Validate wholesale billing rates and communicate changes to carriers.
•Improve communication process to enhance partner experience.
•Shared responsibility for interviewing and training new hires.
•Create new processes to accommodate changing business practices
•Developed and implemented a communication process that resulted in timesavings for the team. This provided the team with more time to reach our business objectives.
•Trained all new rep hires and reduced training cycle from 4 weeks to 2 weeks.
•Worked with team to develop a process for new validation billing model and implementing changes into internal system.
•Personally introduced new methodology into procedures, which reduced update time by 40%.

Business Analyst I

Worked with sales and marketing to increase awareness of new business and identify and qualify new leads and closing of small business accounts.

Blair Campbell