Blaine McPeak

Blaine McPeak is an experienced executive in the consumer packaged goods industry who served as the Chief Executive Officer of Champion Petfoods from July 2019 to June 2023.13

Career Highlights

McPeak has over 25 years of experience building brands and developing companies in the consumer packaged goods sector.1 His career includes:

• Chief Executive Officer at Champion Petfoods (July 2019 - June 2023)3
• Chief Operating Officer at DanoneWave (April 2017 - October 2017)3
• President & Chief Operating Officer at WhiteWave Foods (2007 - 2017)3
• Various leadership roles at Kellogg Company (1994 - 2007), including:
  • President of Wholesome Breakfast & Snacks
  • President of Frozen Foods Division
  • Inaugural leader of Kashi Company13

Achievements

At WhiteWave Foods, McPeak was instrumental in building nascent brands such as Silk plant-based foods & beverages and Horizon Organic dairy products into industry leaders.1 His background in developing successful high-growth businesses and industry-leading brands that appeal to health-conscious consumers was a key factor in his appointment as CEO of Champion Petfoods.12

Education

McPeak holds:

• Master of Business Administration (MBA) in Marketing from the Wisconsin School of Business
• Bachelor of Science (BS) in Journalism from the University of Wisconsin-Madison3

Leadership Style

As CEO of Champion Petfoods, McPeak focused on leveraging the company's award-winning kitchens, world-class research and innovation center, and high-quality foods developed with Biologically Appropriate principles to further grow and distribute the ORIJEN and ACANA brands.1