Bjorn Johnson

Bjorn Johnson is the Director of Sales Operations & Strategy at Nike, where he plays a crucial role in shaping the company's sales strategies and operational efficiency. With a background that spans over nine years in analyzing consumer journeys, he focuses on solving problems and enhancing brand relationships through strategic insights and data-driven decisions.1

Professional Background

• Current Role: Director, Sales Operations & Strategy at Nike
• Experience: Johnson has extensive experience in the retail and consumer goods sectors, emphasizing consumer engagement and brand strategy. His work involves collaborating with creative teams to develop content that resonates emotionally with consumers, ensuring that marketing strategies align with genuine consumer needs.1

Skills and Expertise

• Strategic Planning: Johnson specializes in creative strategy development, audience engagement, and measurement optimization.
• Consumer Insights: He utilizes primary and secondary research to inform strategies that improve customer experiences and brand loyalty.
• Content Creation: His expertise extends to producing compelling content across various media platforms, enhancing brand visibility and consumer interaction.1

Education

• Degree: Bachelor of Arts in Advertising from the University of Oregon.1

Johnson's approach combines analytical rigor with creative strategy, making him a valuable asset in Nike's efforts to innovate and lead in the competitive sportswear market.