Barton Friedland

Barton Friedland is a seasoned strategist with a rich background in computer science, human-centric AI, and augmentation. With over 30 years of experience in cutting-edge technologies, Barton specializes in integrating competitive strategy with organizational and technological structures to deliver tangible value. His career has traversed diverse sectors including finance, retail, media, and education, where he has established digital solutions for operational excellence.

Barton's professional journey commenced at Apple during the 1980s, contributing to the introduction of Macintosh, followed by pivotal roles at NeXT Computer under Steve Jobs. Subsequently, he served as the Director of Digital Strategy at Deutsche Bank and spearheaded the Europe AI Hub at ThoughtWorks, a prominent global software consultancy. With a vast array of experiences, Barton has collaborated with top-tier technologies and led digital implementations for major corporations in finance, retail, media, and education.

Throughout his various positions, Barton has maintained a steadfast dedication to enhancing human and business performance. His primary goal is to aid organizations in crafting and executing their digital strategies by tapping into their unique strengths through a human-centered approach.