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B.J. Mendelson
World-Renowned Author Turned Freelance Writer & Editor
Professional Background
B.J. Mendelson is a distinguished professional in audience development, renowned for his impactful contributions across a diverse range of industries, including entertainment, media, technology, consumer brands, and nonprofits. Throughout his career, B.J. has collaborated with esteemed organizations such as Airbnb, Verizon, Amtrak, NBC, and Tastebud Technologies. He specializes in elevating brand awareness, engagement, loyalty, and revenue through his extensive multiplatform expertise in content creation, research, social media management, marketing strategies, and event planning.
Known for his innovative approach, B.J. earned the moniker "Mr. Viral" early in his career, reflecting his ability to spearhead successful audience development initiatives. One of his most notable contributions was the publication of his book, "Social Media Is Bullshit," in 2012, which offers an insightful perspective on how social media can effectively contribute to business growth and the common pitfalls that organizations may encounter.
Apart from his corporate achievements, B.J. is passionate about social causes and has directed national tours aimed at raising awareness for breast cancer initiatives and organizations that support wounded warriors. His success in launching a social media campaign led to a public-access television series transitioning to nationwide syndication with ABC, showcasing his ability to leverage digital platforms for broader audience engagement. Currently, B.J. dedicates his efforts to training sales professionals and teams, emphasizing the significance of storytelling to enhance sales performance as a consultant.
Education and Achievements
B.J. Mendelson boasts an impressive educational background, having studied at several prominent institutions. He holds a Bachelor of Arts (B.A.) degree in Political Science and Government from the State University of New York College at Potsdam. Additionally, B.J. pursued his academic journey further by obtaining a Doctor of Philosophy (Ph.D.) in American History from the University at Albany, enriching his analytical and research skills. He also completed an Associate of Arts (A.A.) in Liberal Arts and Sciences from Alfred State College – SUNY College of Technology, providing him with a well-rounded educational foundation that supports his multifaceted career.
His career is adorned with several noteworthy roles. B.J. served as a Content Marketing Strategist at Cirrus Insight, contributing to the design and implementation of impactful marketing strategies. Previously, he was a Marketing Specialist at Realm, where he honed his skills in audience engagement and relationship building. As an Associate Editor at WonderHowTo Network, he showcased his writing prowess and critical thinking abilities, while also venturing into authorship with notable works such as "Social Media Is Bullshit," "Privacy: And How to Get It Back," and "Vengeance, Nevada." His editorial contributions to CBS Sports as the Editor of UWIRE further reflect his prowess in media and content development.
B.J.'s experience also includes his role as a Head of Tour Marketing and Producer at Wounded Warriors Family Support, where he played a pivotal role in promoting awareness and funding for military families. As the Founder of The Breast Cancer Tour, he drove initiatives that raised significant awareness of breast cancer while creating spaces for dialogue around this important issue. He was also a dedicated Social Media Director at Foot In Mouth, Inc., where he explored the intersection of social media and audience engagement.
Achievements
B.J. Mendelson's career is a tapestry of significant achievements that reflect his commitment to innovation, advocacy, and education in the realm of audience development. His book, "Social Media Is Bullshit," presented a refreshing and candid examination of the reality of social media's influence on business enterprise, positioning him as a thought leader in this space.
His contributions to national tours for breast cancer awareness and wounded warrior support have made lasting impacts on communities, demonstrating his ability to mobilize resources and inspire collective action for the greater good. The success of his social media campaign that transitioned a public-access television series to nationwide syndication with ABC exemplifies his mastery of digital marketing tactics and his unique ability to connect with audiences across platforms.
As a frequent guest speaker at conferences worldwide, B.J. continues to share his knowledge of social media strategies and audience development techniques, enabling organizations to adapt and thrive in an ever-evolving digital landscape. His focus on training sales professionals through the power of storytelling reflects his innovative approach to enhancing sales methodologies and emphasizes the importance of narrative in building customer relationships.
B.J. Mendelson is not only a leading figure in audience development but also a trusted consultant, mentor, and advocate for meaningful engagement. His diverse skill set, educational background, and extensive industry experience make him a valuable asset to any organization seeking to connect with their audience and drive sustainable growth.
Tags
- Audience Development
- Social Media Marketing
- Content Creation
- Brand Awareness
- Nonprofit Marketing
- Sales Consulting
- Public Speaking
- Storytelling in Sales
- Book Author
- Event Marketing
- Engagement Strategies
- Digital Marketing
- Marketing Consultant
- Audience Engagement
Questions
- How did B.J. Mendelson define the challenges and opportunities in audience development for major brands?
- What are the key takeaways from B.J. Mendelson's book, "Social Media Is Bullshit," that can help businesses leverage social media effectively?
- In what ways has B.J. Mendelson contributed to social causes through his professional expertise?
- How does B.J. Mendelson incorporate storytelling techniques into sales training for professionals and teams?
- What insights does B.J. Mendelson offer as a guest speaker about transitioning from traditional marketing to digital strategies?
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