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Bistra Kancheva
Content Strategy & Analysis Lead, UK & Europe at Sky
Bistra Kancheva is a driven professional with an impressive educational background in management, media, and cultural studies.
She holds an MSc in Management from London Business School, a BA (Hons) in Media and Cultural Studies from the University of the Arts London, and has pursued Responsible Management studies at IÉSEG School of Management in Paris.
Bistra Kancheva has gained valuable experience in various roles at prestigious organizations, notably at Sky where she currently serves as the Strategy Lead for Content Partnerships.
Prior to her current role, she held the position of Senior Propositions Manager for Sky Glass & Sky Q, as well as Commercial Strategy Manager for Sky Sports & Sky Cinema.
Her professional journey also includes roles such as Strategy Analyst at Warner Bros. Entertainment, Intern in TV Channels Distribution Strategy at Discovery Communications, and Culture Representative at the Embassy of Bulgaria.
She started her career as a News Journalist intern at the Bulgarian National Television, showcasing her early passion for media and communications.
