Birte Verhaegen

Birte Verhaegen is a marketing professional currently working as the Marketing Manager for Base Customers at Hilti Belux.1 In this role, she is responsible for designing and implementing marketing strategies to grow the base customer segment, supporting various channels including retail such as Hilti stores.1

Birte has a diverse background in marketing and sales:

Professional Experience

• She has contributed to developing and implementing marketing campaigns that resonate with target audiences, driving brand awareness and customer engagement.2
• Prior to her current role, Birte has held positions such as Digital Marketing Specialist2 and Strategic Sales Manager.6

Skills and Interests

Birte describes herself as:

• 54% People Person
• 31% Creative
• 17% D&I (Diversity & Inclusion) Advocate
• 9% Analytical
• "103% bad at percentages"6

She appears to have a keen interest in creating win-win situations and has been involved in partnerships, such as one with VUB Racing and VUB Fablab.3

Content Creation

Birte has also shared her insights on professional topics through LinkedIn articles, addressing subjects such as:

• Why people might dislike their jobs despite seemingly ideal conditions4
• Common mistakes in professional relationships5
• The importance of tailoring resumes to specific job applications7

Her content demonstrates a thoughtful approach to career development and workplace dynamics, reflecting her experience in marketing and people management.