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Birce Arslan
Manager, Consumer Debit MEA at Mastercard
Professional Background
Birce Arslan is an accomplished marketing professional with extensive experience in the financial services sector, particularly in consumer debit management at Mastercard. With a strong foundation in business administration and marketing, Birce has developed a comprehensive skill set that has propelled her career in a leading global payments technology company. As the current Manager of Consumer Debit MEA (Middle East and Africa) at Mastercard, she is responsible for strategic initiatives, driving growth, and exploring innovative solutions within the consumer debit space. Her journey with Mastercard began as a Global Prepaid Strategy & Operations Co-op, where she gained invaluable insights into the dynamics of the payments ecosystem.
Throughout her career, Birce has consistently demonstrated her capacity for leadership and strategic thinking. After her co-op experiences, she transitioned to work as an Associate Analyst in Payment Transaction Services, where she played a vital role in analyzing market trends and consumer behavior, informing product development and marketing strategies. Her expertise and commitment led to promotions as she moved into roles such as Specialist in Product Management Debit/Credit and Senior Specialist before ultimately taking on her current managerial position.
Birce's experience is not limited to her roles at Mastercard; she has also honed her marketing skills through various internships and cooperative positions. A former Marketing Intern at Sanofi Pasteur, she contributed to marketing initiatives that enhanced brand visibility within the healthcare sector. Moreover, her involvement as a volunteer translator at LOSEV and event planner at the Almaty International Women's Club highlights her dedication to community engagement and support for social causes. Each of these positions has equipped Birce with unique skills and experiences that she has effectively integrated into her professional endeavors, making her a well-rounded and impactful marketing leader.
Education and Achievements
Birce Arslan holds a Bachelor of Business Administration (B.B.A.) from the prestigious D'Amore-McKim School of Business at Northeastern University. Her academic pursuit was marked by a major in Marketing and a minor in Communications, fields that have proven instrumental in her professional success. Northeastern University's co-op program allowed Birce to gain practical experience in a real-world business environment, setting a solid foundation for her future career.
During her time at university, Birce not only excelled academically but also actively participated in various extracurricular activities that enhanced her leadership and interpersonal skills. Her educational background, combined with her hands-on experience, not only solidified her expertise in marketing but also laid the groundwork for her ambitious career trajectory. Birce's commitment to continual learning and professional development serves as a testament to her dedication to excellence in her field.
Achievements
Birce Arslan's journey is marked by numerous achievements and milestones that illustrate her professional acumen and commitment to making a difference in the financial services industry. At Mastercard, she has been a central figure in implementing innovative strategies for consumer debit products, significantly impacting the company's growth in the MEA region. Her deep understanding of market dynamics has allowed her to craft compelling marketing strategies that resonate with diverse consumer bases.
The roles she undertook as Senior Specialist and Specialist in Product Management have not only refined her skills in product development but also enhanced her ability to lead teams toward achieving strategic goals. Birce is known for her analytical mindset and collaborative approach, qualities that have fostered successful partnerships both internally and externally.
In addition to her corporate achievements, Birce has proven her capability as a socially responsible leader through her volunteer work. Acting as a volunteer translator for LOSEV, she contributed her skills to help facilitate communication and support for individuals affected by disabilities. Her involvement with the Almaty International Women's Club as an event planner showcases her commitment to empowering women and fostering community connections.
Birce Arslan's career is a celebration of ambition and hard work, illustrating how a solid education, strategic experience, and a commitment to social causes can culminate in a successful and fulfilling professional journey.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
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