Bingying Yang is a well-educated and accomplished professional with a diverse background in business, software engineering, and communication studies. She studied for a Master's Degree in Software Engineering - Computer Aided Translation and Communication Studies - Technical Communication, and a Bachelor's Degree in Business English.

Bingying has held several positions at Shell, including Retail Innovation Manager BeNeLux & France, Customer Experience Business Analyst in Retail IT, and B2C Mobile App Product Owner. She also completed an IT Marketing Strategy Internship at Shell Global Solutions International B.V.

Before this, Bingying held several marketing and project monitoring positions in various organizations, including a marketing assistant role at the University of Twente and a vice director of project monitoring department position at the Beihai Bureau of Investment Promotion.

Her expertise lies in IT marketing strategy development, retail innovation management, customer experience analysis, and project monitoring. Bingying is dedicated to her profession and brings a wealth of knowledge and experience to any team.