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Bindu Chellappan
SVP Marketing Insights | Marketing Executive | Analytics Leader I Executive Sponsor of Women's ERG
Bindu Chellappan is an experienced professional with expertise in marketing operations, digital marketing, data and analytics, leadership, strategic planning, and global business operations.
She is passionate about collaborating and sharing informal networking advice, guidance, and contacts on LinkedIn to exchange ideas that benefit her company and customers.
Bindu's interests include maximizing revenue, enhancing user experience, and improving customer retention through refining processes, implementing customer feedback, and devising intuitive marketing strategies.
She focuses on achieving operational excellence by monitoring KPIs, leveraging resources, mitigating risk, and setting results-focused objectives and timetables.
In times of crisis, Bindu excels at delivering successful outcomes in challenging environments.
Her projects involve serving as a trusted advisor and strategist, identifying hidden opportunities, developing innovative solutions, and transforming underperforming individuals and groups into dedicated teams.
Bindu Chellappan holds a Master of Business Administration (MBA) from The University of Chicago Booth School of Business and Indian Institute of Management Bangalore.
Her professional experience includes roles at CMO Huddles, Evanta (a Gartner Company), Corpay, The Coca-Cola Company, and GE Capital.