Binda Dey

Binda Dey is an accomplished marketing professional with extensive experience in the sports, entertainment, and media industries. She currently serves as the Chief Marketing Officer (CMO) for the Knight Riders Group, which includes multiple cricket franchises such as Kolkata Knight Riders (KKR), Trinbago Knight Riders (TKR), Abu Dhabi Knight Riders (ADKR), and Los Angeles Knight Riders (LAKR).1

Career Highlights

Current Role:: As the CMO of Knight Riders Group, Binda is responsible for all aspects of marketing, including brand management, content creation, digital strategies, sponsorships, partnerships, and licensing & merchandising for the various Knight Riders franchises.1

Previous Experience::

• Head of Marketing and Content Development at Red Chillies Entertainments Pvt. Ltd. (2015-2021)
• Head of Marketing at Kolkata Knight Riders (2015-2016)
• Manager of Media Planning & Buying - Digital at Starcom Worldwide (2006-2007)
• Account Supervisor, Digital at DDB Mudra Group (2004-2006)1

Achievements and Recognition

Binda Dey has received several accolades for her work in marketing:

• Awarded "Greatest Marketing Influencers of 2017" by BBC Knowledge
• Named "Women Disruptor Marketing Head of 2020" by Adgully
• Recognized as "Customer Centric CMO of 2021" by DMA Asia
• Identified as a "Leading Woman in New Media" by Google1

Education and Skills

Binda holds a Bachelor of Science degree from Bidhannagar College in India and has completed additional education in marketing analytics from the University of Virginia Darden School of Business.1 She is proficient in Hindi, English, and Bengali, with native or bilingual proficiency in the latter two.1

Her expertise spans various areas, including revenue and strategic partnerships, sports marketing, content marketing, brand planning, and media planning & buying.1