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Billie Gold
V.P. Director TV/Video Activation Research at DentsuAegis
Billie Gold has a rich TV research career that has spanned over 30 years.
Specializing in TV/video audience measurement, innovative video buying and targeting platforms, currency metrics, cross-platform strategies, and programming trends.
Has been featured and quoted in reputable publications and media outlets such as The Wall Street Journal, Fortune Magazine, LA Times, The Daily News, The New York Post, CNN.com, Country Living Magazine, and Variety.
Regularly contributes to articles in Advertising Age and Broadcasting & Cable on TV-related topics.
Made appearances on OK! TV discussing trends in the 2014/15 TV Upfront, featured on NPR Radio Show Marketplace, and served as a guest lecturer at FIT on TV trends and programming.
Holder of a BA in Psychology/Marketing from City University of New York-Queens College.
Professional experience includes roles as V.P. Director of TV/Video Buying/Programming Research at Carat, Associate Marketing Director at ABC TV, Director of Research at Bates Worldwide, Director of Ad Sales Research at WNBC, VP of Programming Research at TVRC, and Director of Ad Sales Research at MTV.
