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Bill Zengel
B2B Practice Leader, Association of National Advertisers
Bill Zengel is a seasoned professional known for his relentless focus on ROI growth and his success in building businesses from scratch to sustainable, profitable entities. He excels at deriving actionable insights from data and uncovering unique differential value. With a background in various aspects of marketing and advertising, Bill is now leading Business Marketing at ANA. He is an optimistic and curious individual with a proactive approach, exceptional listening skills, and a customer-centric mindset.