Bill Phillips

Bill Phillips is a seasoned media executive and content strategist currently serving as the Chief Strategy & Performance Officer at Linkwell Health, a company focused on health-related content marketing and consumer engagement.1

Prior to his current role, Phillips held several notable positions:

1. Chief Content Officer at Linkwell Health (November 2016 - May 2023)1
2. Vice President and Global Editor-in-Chief of Men's Health magazine (November 2012 - June 2016)1
3. Executive Editor at Men's Health (March 2003 - November 2012)1
4. Executive Editor at Popular Science (April 1997 - February 2003)1

During his tenure at Men's Health, Phillips led the global brand relaunch, overseeing content operations for print, digital, and new product development. He managed a team of 60 and supervised 45 international editions.1

Phillips is also an author, having written "The Better Man Project" published by Penguin Random House.1 His expertise lies in creating brand strategies, content campaigns, and omnichannel distribution tactics to engage audiences and drive conversions.1

At Linkwell Health, Phillips has been instrumental in partnering with major companies to create health-related content and marketing strategies. His work has been recognized with awards, including The Content Council's Pearl Gold Award.1

Phillips' approach combines creative storytelling with data-driven analytics to build trust and loyalty among consumers while delivering ROI for partners.1 His experience spans various media platforms, including web, social media, SEO, email, and SMS.1