Bill McBride

Bill McBride is a highly experienced President & Chief Executive Officer at Active Wellness, Active Sports Clubs, and BMC3 Consulting, with over 25 years of expertise in the health club industry.

As a co-founder of Active Sports Clubs and Active Wellness, LLC, Bill has successfully managed commercial health clubs, medical fitness centers, residential, community, multi-tenant, and corporate fitness sites.

He has a vast leadership background, having served as the Chairman of the IHRSA Board of Directors, President of MACMA, and on the Industry Advisory Board for ACE.

Bill is a sought-after author on industry education and often speaks on various industry topics worldwide, contributing significantly to the fitness community.

His specialties include Strategy, Leadership, Management, Sales & Marketing, and Consulting, reflecting his diverse skill set and knowledge.

Bill McBride holds a Bachelor of Science in Business Administration, with a focus on Marketing, from East Carolina University, further complementing his practical experience in the field.

He has been involved in numerous key positions within the industry, such as Former President & Chief Operating Officer at Club One and former Senior Vice President at Sport & Health, showcasing his extensive industry engagement.

Bill's association with various organizations underscores his commitment to the industry, including his roles as Co-Founder, President & CEO at Active Wellness and Formerly Chairman of the Board of Directors at IHRSA.