Bill Macaitis

Bill Macaitis is a highly experienced marketing executive and advisor in the SaaS industry. He is not currently the CEO of a company called SaaS CMO Pro, but rather offers board advisory services and shares his go-to-market knowledge through Macaitis Advisory.15

Career Highlights

Bill has an impressive track record in marketing leadership roles at some of the fastest-growing SaaS companies:

• Slack: Served as CMO and CRO from 2014 to 2017, helping lead the company to a $16B IPO and eventual $28B acquisition by Salesforce.1
• Zendesk: Held the position of CMO from 2012 to 2014, contributing to the company's $1.7B IPO.1
• Salesforce: Worked as SVP of Marketing from 2008 to 2012, helping grow revenues from $900M to $3B.1

Current Role and Expertise

Currently, Bill offers board advisory services to select companies, sharing his extensive go-to-market knowledge gained from working with three of the fastest-growing SaaS companies in history.1 His areas of expertise include:

• Creating cutting-edge marketing strategies
• Building world-class teams
• Implementing modern marketing tech stacks
• Leveraging innovative go-to-market strategies, including freemium models and product-led growth

Approach and Philosophy

Bill is known for his customer-centric approach to marketing. He emphasizes:

• Focusing on the customer experience in all marketing efforts2
• Using email marketing to add value rather than just make sales2
• Leveraging personalization and technology to enhance customer engagement2
• Finding opportunities in customer pain points3

Education

Bill holds a Bachelor of Science in Business Administration from the Gies College of Business at the University of Illinois Urbana-Champaign, where he graduated with honors.1

Throughout his career, Bill has demonstrated a passion for innovative marketing strategies, particularly in the SaaS industry, and continues to share his expertise through advisory roles and speaking engagements.4