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Bill Luken
VP Account Director at Arnold NY
Bill Luken is a seasoned advertising and marketing professional currently serving as VP Account Director at Arnold Worldwide in New York.12 Here's a comprehensive overview of his career and background:
Professional Experience
Bill Luken has over 13 years of account management experience in the advertising industry, with a focus on pharmaceutical and healthcare brands.2 His current role and previous positions include:
VP Account Director at Arnold Worldwide:
- Started in April 2019
- Based in New York
- Leads accounts for Otsuka Pharmaceutical, Inc. and Lundbeck Pharmaceuticals
- Manages the Rexulti brand campaign
Previous Roles:
- Account Director at Havas Health & You (2016-2019)
- Account Supervisor at Havas Tonic (2013-2016)
- Senior Account Extrovert at Extrovertic (2012-2013)
- Account Extrovert at Extrovertic (2011-2012)
- Account Executive at Grey Healthcare Group (2009-2010)
- New Business Coordinator at Grey Healthcare Group (2008-2009)
Key Responsibilities and Achievements
At Arnold Worldwide, Bill's responsibilities include:
- Leading a team of account, creative, strategy, CX, and project managers
- Overseeing 360 campaign creative development across various channels
- Managing global TV commercial productions
- Developing annual agency SOWs and staff plans
- Negotiating agency fees with clients
Some of his notable achievements include:
- Launching 8 TV spots, 50+ digital creative assets, 4 print ads, and 20+ in-office collateral
- Implementing a new multi-channel behavior modification initiative
- Successfully managing brand campaigns during the COVID-19 pandemic
Education
Bill Luken holds a B.S. in Political Communication & Film from Emerson College, which he attended from 2003 to 2006.2
Skills and Expertise
Based on his experience, Bill's areas of expertise include:
- Brand campaign management
- Pharmaceutical marketing
- Integrated marketing communications
- Client relationship management
- Team leadership and project management
Bill Luken's LinkedIn profile can be found at https://www.linkedin.com/in/billluken.2
