University of Rhode Island

Entrepreneur, Analytic Practitioner, Business Advisor

Collaborate with business leadership and key stakeholders to understand complex business challenges and prioritize opportunities. 
Develop robust data solutions and actionable insights that meet the operational needs of financial performance measurement, management, business planning and growth. Current client: Clif Bar / Mondelez.

The Lombardi Analytic Collaborative

Principal, Analytic Consultant

Initiated strategic IoT innovation roadmap and architecture for wireless battery-charging management solution for PowerSphyr core Wireless Battery Charging platform. Developed 3-year product development and go-to-market (GTM) revenue plan. Pre-tested GTM strategy and solution at 2019 Consumer Electronics Show in Las Vegas.

PowerSphyr Inc.

Advanced Analytics & Market Research Leader

Led client engagement from inception to delivery of First of a Kind Watson enabled digital business processes. Facilitate initial client “design thinking” workshops to design and propose profitable AI solution options to achieve and/or exceed business objectives. Assemble and lead delivery team through agile development of working prototypes for clients to engage with the value proposition. Example projects include:
Contact Center Chat-Bot Agents: Improved agent performance and job satisfaction while improving consumer experience.
In-Store Shopper Concierge: Improved in-store category shopping experience and increased store-level conversion rate.

Global Sales & Delivery Executive – IBM Watson Center of Excellence

Collaborated with Enterprise Services leadership to develop, recruit and lead a new Advanced Analytic Consulting practice in the Americas region. Engaged with sales teams to identify and prioritize investment in developing predictive analytics solution pipeline. Example projects include:
Retail Inventory ‘Shrink’ Root-Cause Analytics (for Walmart): Identified and decomposed shrink impact of several supply chain processes, store characteristics, to guide Asset Management investment at the store level, improving bps 10pts.

Hewlett Packard Enterprise

Americas Region Leader - Advanced Analytic & Data Management Consulting

Built Global Sales Operations Advanced Analytic Practice to develop predictive and prescriptive behavioral insights to drive 
improvements in same store sales within Apple resellers (e.g. ATT, Vodafone, Target, etc). 
Work closely with Tier 1 accounts to deliver insights improving the ROI of in-store merchandizing location and execution.
Recruited, trained and led team of 5 data science professionals to form initial Global Aales Analytic team at Apple.
Developed, hosted, and led 3-day Global Sales Analytics Summit kicking off the launch of the Sales Analytics team.

Apple

Senior Manager, Global Sales Operations Analytics & Optimization

Optimization of Marketing and Sales Operations: led senior leadership to restructure Sales & Operations Planning process based on a descriptive and prescriptive analytic framework of consumer demand improving investment ROI by 15%.

WhiteWave Foods

Director of Sales Analytics & Optimization

Influenced business leadership in adopting data and insights driven Marketing, Sales and Operations Planning (S&OP) process with closed-loop predictive and prescriptive simulation capability.
•	Cross-Channel Category Management: Led development of cross-channel category management analytics web-based solution empowering field teams to plan, monitor, and calibrate retail account execution to optimize revenue & profit.
•	Omni-Channel Category Pricing Architecture: Built and delivered compelling Bleach category economics story that accelerated retail execution of pricing strategy, restored brand margins enabling reinvestment in Clorox Franchise growth.  This work was featured in 2007 Harvard Business Review article: “If Brands are Built Over Years, Why are they Managed over Quarters?” by Leonard M. Lodish and Carl M. Mela. 
•	Improved Advertising and Trade Merchandising ROI an average of 10% and GM 9 points per year.

The Clorox Company

Advanced Analytics Leader: Clorox Brand Division

Managed and Mentored Analytic Team of five data scientists to support client project work, including data preparation, predictive modeling & validation, and actionable insight synthesis. Led Client Consulting Engagements: evaluated strategic options and prepare robust written analysis, and fact-based value proposition to support strategic recommendations and client executive presentation. Accounts: PepsiCo, Tropicana, Bic, Dannon, Nestle, Heineken, Ocean Spray. 
Analytic Solutions Include: Category market structure, competitive threat analytics, marketing mix optimization, category and brand assortment optimization, distribution optimization, location-based planogram optimization, portfolio pricing and promotion architecture, promotion optimization, consumer trial & repeat analysis, new lost retained consumer analytics.

Bill Lombardi