Bill Lipp

Bill Lipp is a dedicated professional working in media planning agencies, specializing in pharmaceutical clients, to enhance KPIs, elevate brand awareness, and boost engagement within the Healthcare Professional (HCP) demographic.

As the Director of Business Development at M3 USA, Bill leverages the company's extensive network to provide unparalleled opportunities for pharmaceutical brands to target physicians with tailored messaging, utilizing a variety of programs designed to meet specific KPIs and campaign objectives.

M3 USA, under Bill's direction, offers a range of advertising options such as banner programs, engagement and exposure-based initiatives, and customized campaigns to cater to the unique needs of each brand, ensuring high viewability, click-through rates, and guaranteed impressions for optimal brand exposure and engagement.

Bill's educational background includes studies at Upper Dublin High School and a Bachelor of Business Administration (BBA) with a focus on Entrepreneurship/Entrepreneurial Studies from Temple University's Fox School of Business and Management.

With a proven track record in business development and sales roles at M3 USA, along with prior experience in account coordination and customer service management, Bill brings a wealth of expertise to help pharmaceutical clients navigate the challenges of the competitive healthcare marketing landscape.