Bill Haynes

Bill Haynes is the founder and CEO of BackBay Communications, established in 2005, a leading specialist financial services communications firm with offices in Boston and London.

With over 25 years of experience in financial services branding, marketing, and public relations, Bill is responsible for setting the strategic direction of BackBay, guiding its core values, and ensuring the firm's mission to assist clients in storytelling, brand building, and growth.

Bill is a seasoned speaker at industry events, offering insights on financial communications strategies for prominent investment companies.

His background includes executive roles at Arnold Worldwide, Scudder, Stevens & Clark, and Ogilvy Public Relations, with licenses in Series 6 and Series 63.

He holds a degree in Anthropology from Princeton University and a Master's in International Relations from the University of Chicago, and he has a passion for traveling, reading, and outdoor activities with his family.

Bill's specialties encompass financial services branding, marketing, and PR expertise, strategic positioning, marketing plans, alliances development, public relations, and advertising.