William Ford

Bill Ford is a business executive with extensive experience in the consumer goods and beverage industry. He served as Group Director of Venturing & Emerging Brands at The Coca-Cola Company from July 2017 to February 2021.124 In this role, he was responsible for managing Coca-Cola's portfolio of emerging brands and venturing activities.

Prior to his position at Coca-Cola, Ford held several other notable roles:

1. General Manager of the Coffee Business Unit at Treehouse Foods Inc. from 2013 to 2017.13

2. Project Leader at The Boston Consulting Group from September 2009 to September 2013.4

3. Manager at Accenture from August 2000 to August 2007.4

Ford's educational background includes:

• M.B.A. from Kellogg School of Management, Northwestern University.13
• B.B.A. from Western Michigan University.13

During his time at Coca-Cola, Ford also served as a board member for Slingshot Coffee Co. from July 2019 to February 2021 and for Suja Juice from January 2020 to December 2020.4

In March 2021, Ford joined ICV Partners, LLC as a Managing Director in their Portfolio Operations Group.123 ICV Partners is an investment firm focused on lower middle market companies in various sectors, including business services, consumer goods & services, food & beverage, and healthcare. In this role, Ford is expected to leverage his experience in brand management and business growth to drive operational excellence within ICV's portfolio companies.13