University of Wisconsin Oshkosh

Growth Advisor  -  Transforming businesses and accelerating growth

San Francisco Bay Area

Using an analytical marketing approach to accelerate customer growth and retention.

Fix My Growth is a results-focused advisory firm that helps organizations accelerate growth and transform their businesses to create long-term value for the organization and its shareholders.

As an advisor to the executive and marketing teams of our clients, we provide agile and customized solutions that fill critical functional gaps and support the achievement of both near-term and long-term business objectives.

Clients include start-ups and growth organizations across a wide range of sectors including SaaS, B2B and B2C, Digital Publishing, Marketing Services, Technology and Professional Services.

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FixMyGrowth.com

Managing Director  -  Growth Advisor

Advise on marketing strategy, revenue-related activities, sales, business development, social media, operations, customer service, and product development.

dlvr.it

Senior Director Of Marketing

Consult on social media, marketing and monetization strategies for clients to transform potential opportunity into profits and results. Clients include small businesses, start-ups, and nonprofits.

Fastlane Ventures

Principal Consultant

The core areas of responsibility included leading the marketing team, and creating the marketing strategy and operations. My number one goal was the number of sales calls booked per week.

Highlights:

-  Beat new customer growth by 17%.
-  Reinvigorated overall email marketing strategy. Responsible for email campaign production, campaign creation, targeting and segmentation, email template design, and deployment.
-  Define and lead email marketing strategy and planning, including user journeys, campaign briefs, creative needs and requests, and content/campaign calendars.
-  Successfully raised pricing by 20% and developed a strategy for new pricing and packaging.
-  Overhauled growth marketing initiatives: SEO/email/paid social, developed a new attribution model, and built conversion rate optimization initiatives. Quickly increased conversion rate by 11%.
-  Energized customer marketing programs including marketing automation (Hubspot), churn, cross-sell/upsell initiatives.
-  Raised landing page conversion by 50% YoY through A/B and multivariable testing and by driving efforts to create unique user experiences for mobile, desktop, and tablet platforms.
-  Drove incremental revenue through the creation of flash sales and segmentation of customer base.

Skills:

Management
A/B Testing
Programmatic Buying
Email Marketing
Content Marketing
Content Development
Cross-functional Team Leadership
SEM
SEO
Paid Advertising
New Product and Service Launches
Audience Development
Email Service Provider platforms
Lifecycle Marketing
Retention
Sales
HTML/CSS/content design
Web Analytics
Microsoft Office Suite

Growth Tools

Director of Marketing

The ultimate goal is to increase the number of prospective students to the Graduate Business programs. Responsible for setting the School's overall marketing strategy

Highlights:

-  Decreased cost-per-lead by 50% in 12 months.
-  Increased total applications by 25% which resulted in boosting the total number of deposited students by 20% - while competing colleges were seeing declines.
-  Grew organic search traffic by 90% in 12 months.
-  Boosted total indexed keywords by 118% and page one presence by 153% in 12 months.
-  Increased traffic from social media by 110% in 12 months.
-  Implemented new lead generation program that allowed prospects 24/7/365 access to on-demand information sessions.
-  Developed and executed lead nurturing, and email marketing programs that increased engagement across key metrics by 600%
-  Defined and tracked KPIs for all online marketing campaigns.
-  Closed the largest deal for an executive education client which resulted in new revenue for the college.

Skills:

Management/Leadership
A/B Testing
Business Development
Content Marketing
Copywriting
Marketing Communications
Cross-functional Team Leadership
SEO
Paid Advertising
New Product and Service Launches
Audience Development
Channel Marketing
Lifecycle Marketing
Retention
Sales
Marketing
Branding
Strategy Development
Competitive Analysis
Funnel Development

Saint Mary's College of California

Senior Director of Marketing and Outreach, Graduate Business

Grew organic traffic by over 1,000% in 12 months by developing keyword optimized content marketing, social media and influencer campaigns using data-driven A/B testing approach.

Highlights:

-  Grew referring domains by over 300%.
-  Increased organic traffic by over 1,000%.
-  Boosted the number of organic keywords by 800%.
-  Developed content strategy featured on CNN, TechCrunch, Today Show Lifehacker, Washington Post, MSN, Yahoo, Blomberg, & USA Today.
-  Planned the company's first widespread use of schema markup across the 3 million vehicles.
-  Managed PR and SEO agency relationships and a team of content freelancers.
-  Created focused SEO plan that included keyword research, competitor analysis, and site audit.
-  Webby Award Nominee for Best Car Websites.

Skills:

A/B Testing
Agency Management
SEM
SEO
Audience Development
Channel Marketing
Web Analytics
Marketing Strategy
Customer Acquisition
Content Development
Landing Page Optimization
Content Marketing
Cross-functional Team Leadership
Editing

Carjojo Corp.

Senior Director of Content Marketing and SEO

Created the largest content marketing conference on the West Coast. Set the agenda, recruited speakers and sponsors, and was responsible for event promotions and sales.

Dlvr.it - Content Marketing Strategies Conference

Creator, Strategic Partnerships and Event Planning

Grew user base from scratch to over 500K in 24 months using a full stack marketing approach and creating a sound go-to-market strategy.

Highlights:

-  Grew revenue 110% YoY with a focused vision around product/marketing fit.
-  Grew organic search and website traffic over 200% in 5 months.
-  Grew user base from zero to 500k in 24 months.
-  Motivated and lead a team of developers, marketers, finance and admin staff with zero turnover in 5 years.
-  Increased average order size by 2x through funnel management optimization.
-  Implemented customer service program that decreased response time by 24 hours
-  Lead PR agency relationships and a team of freelancers.
-  Invited to speak at leading industry trade shows and events including the Social Media Strategies Conference, Social Media Marketing World, and Content Marketing Conference.
-  Developed and executed lead nurturing, and email marketing programs to increase customer lifetime value.
-  Defined and tracked KPIs for all online marketing campaigns.

Skills:

Management
A/B Testing
Programmatic Buying
Native Advertising
Content Marketing
Content Development
Cross-functional Team Leadership
SEM
SEO
Paid Advertising
New Product and Service Launches
Audience Development
Channel Marketing
Lifecycle Marketing
Retention
Sales
Public Speaking
Product Marketing

Senior Director Product Marketing and Founder

Tasked with the day-to-day operations of growing a start-up with a focus on product development, digital marketing, social media, content marketing, public speaking, trade shows, business development, and ad sales.  Pheedo was recognized as "one of the most notable technology vendors in the Bay Area" by The Bay Area Interactive Group.

Highlights:

-  Achieved over $5M in sales in the first year.
-  Raised $6M in venture capital.
-  Opened the first international office in Tokyo, Japan. Opened and managed sales offices in Chicago, New York, and Portland, OR.
-  Developed relationships and secured clients including New York Times, CNET, Washington Post, Ford, Cisco, P&G, and MSNBC.
-  Helped leading digital publishers to grow native ad revenue 300% in 3 months.
-  Motivated and lead team of developers, marketers, admin, and 20 internal and outside ad sales executives state-side and abroad.
-  Invited to speak at leading industry trade shows and events stateside, Germany, and Japan including the Search Engine Strategies Conference, DMA Days, Digital Hollywood, ClickZ Events, American Marketing Association, Advertising Forum, Ad:Tech, and OMMA.

Skills:

Management
Customer Acquisition
Business Development
Sales
Digital Marketing
Content Development
Developing KPIs
Marketing Campaign Management
Partner Marketing
Web Analytics
Product Development/Management
Public Speaking
Product Marketing

Pheedo, Inc

Vice President, Marketing and Sales, Founder

Emphasized revenue growth and gross margin maximization. Spearheaded development and execution of customer acquisition marketing programs.

Highlights:

-  Increased average order size by over 50% through landing page optimization and funnel management.
-  Raised landing page conversion by 50% YoY through A/B and multivariable testing.
Increased customer lifetime value by 45% by developing customer lifecycle programs that included high-impact lead nurturing, upsell, cross-sell, and database marketing programs.
-  Grew revenue from zero to $1M in 5 months.
-  Created the single highest converting cost-per-acquisition campaign in the history of ValueClick ($50,000).
-  Led the acquisition efforts by News Corp within 18 months of starting the company.

Skills:

Marketing Strategy
A/B Testing
Customer Acquisition
Online Advertising
Ecommerce
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Landing Page Optimization
Content Development

Email Shopping Network

Senior Marketing Manager and Founder

Zing was an early Flickr. Responsible for growth marketing. Achieved an average of $1 per new user through various viral and paid marketing techniques. Low acquisition costs and phenomenal growth lead to raising $40M in venture capital.

📈 Bill Flitter