Bill Brindle

Bill Brindle is a seasoned travel industry executive currently serving as the VP of Content and Travel Operations at Spotnana.1 With a career spanning over four decades, Brindle has held various leadership positions in the travel and technology sectors.

Career Highlights

Early Career:: Brindle began his journey in the travel industry in 1980, working in distribution technology roles at British Caledonian Airways and Amadeus Global Travel Distribution.1

Hogg Robinson Group (HRG):: He served as the Chief Operating Officer at HRG for many years, where he led innovations in technology, distribution, product development, and client data. Brindle also played a key role in growing and ultimately selling HRG's Fraedom payments business to Visa.1

American Express Global Business Travel:: Prior to joining Spotnana, Brindle held the position of Chief Operating Officer at American Express Global Business Travel, where he led the company's global operational delivery teams.1

Spotnana:: In his current role at Spotnana, Brindle is at the forefront of driving innovation with suppliers and supporting seamless traveler experiences.1

Vision and Approach

Brindle is known for his forward-thinking approach to travel distribution and technology. He shares a vision with Spotnana's Founder and CEO, Sarosh Waghmar, of building "longer tables" in the travel industry to encourage collaboration rather than competition.1

At Spotnana, Brindle is focused on:

1. Simplifying corporate travel
2. Creating avenues for clients and suppliers to work together
3. Driving personalization in travel experiences
4. Developing new distribution models to meet modern expectations

Industry Perspective

Brindle believes that the travel industry is undergoing a significant transformation, particularly in distribution. He sees parallels between the current changes and the technological shifts of the mid-1980s, emphasizing the need for travel to adapt to the expectations of digital marketplaces.1

With his extensive experience and innovative mindset, Bill Brindle continues to play a crucial role in shaping the future of travel technology and distribution at Spotnana.