Bill Beard is a highly experienced branding consultant and copywriter with a 20-year track record of connecting organizations with their audiences through memorable and effective brand experiences. Bill has delivered talks and workshops on branding, advertising and marketing to UX, Lean and Agile conferences across the US and Europe, including LeanUX14 and 15, UX Scotland, LeanAgile Scotland and UXDusseldorf. He has worked with global brands such as Delta Air Lines, Duracell, Xerox, and Chase Bank, as well as leading organizations, including Philips, UCLA, and MediaLink.

Bill uses his expertise in branding, copywriting, and UX to help organizations build powerful brands efficiently and affordably. He is the founder and creative director of Beard Branding and has worked with clients in various industries such as technology, finance, and travel. He has also served as a UX committee member for AdCouncil and continues to use his expertise to advise businesses on branding, content strategy, and integrated marketing.

Bill earned his bachelor's degree in Creative Advertising from Syracuse University's S.I. Newhouse School of Public Communications. Throughout his career, he has held various positions, including Associate Creative Director at TheLadders.com, Copy Supervisor at Fidelity Investments, and Senior Copywriter at Grand Circle Travel and Upromise, Inc.