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Bill Bass
Chief Marketing Officer at FULLBEAUTY Brands
Bill Bass is a highly experienced business executive with a strong background in ecommerce and marketing. He has held senior executive and board positions in various large companies and has also founded several small businesses. Bill excels in team-building, launching new ventures, and revitalizing struggling businesses.
Bill Bass completed his MBA in Business at Stanford University Graduate School of Business. Additionally, he holds a Master of Science (MS) in Predictive Analytics from Northwestern University, a Master of Arts (MA) in Education Administration and Policy Analysis from Stanford University, and an AB in English from Princeton University.
Throughout his career, Bill has occupied key roles such as Chief Marketing Officer at FULLBEAUTY Brands, Chairman, Co-Founder at Black Wolf Group, Co-president and Chief Marketing Officer at Orchard Brands, and Board of Directors positions at United Stationers and Tractor Supply Company. He has also served as President Charming Direct at Charming Shoppes, VP/GM Customer Direct at Sears, Roebuck and Co., and SVP of Ecommerce and International at Lands' End.
Bill Bass's early career included positions such as Group Director of Research at Forrester Research, Development Director at Boston.com, Strategic Initiatives Manager at Knight-Ridder, and Policy Analyst at the U.S. Department of Education. He also has a military background, having served as a Captain in the US Army.
His educational achievements, combined with a vast array of high-profile executive and board roles, showcase Bill's expertise in business strategy, marketing, ecommerce, and leadership.