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    Bikes Direct

    Owner, Bikes Direct

    Bikes Direct continues the legacy of providing exceptional cycling experiences synonymous with Motobecane, a renowned name in the bicycle industry since 1923.

    Initially named after the French words for motorcycle and bike, Motobecane faced challenges in 1981, leading to its acquisition by Yamaha and transformation into MBK. Today, Motobecane USA, a separate entity, imports bikes from Taiwan and China, offering high-quality products to enthusiasts.

    Known for their superior craftsmanship, Motobecane's frames were crafted from top-notch materials like Vitus or Reynolds steel tubing with Nervex lugs, setting them apart in the industry.

    Bikes Direct, carrying on the tradition, makes these premium bikes accessible to the public at competitive prices without compromising quality.

    Motobecane's bike lineup included popular models like Nomade, Mirage, Super Mirage, Super Touring, Grand Touring, Sprint, Jubilee, Grand Record, Le Champion, and Team Champion, positioning them as a value-driven choice for cycling enthusiasts.

    Bikes Direct now offers modern Motobecane models featuring carbon components, introducing the Race Carbon/AL and Full Carbon ranges catering to different biking preferences.

    Specializing in Race Carbon/AL bikes, Bikes Direct combines alloy main frame tubes with carbon rear seat stays in models like Century Comp, Elite, Pro, Team, Immortal Pro, Force, and Spirit, ensuring a blend of strength and performance.

    As the owner of Bikes Direct, the individual behind this cycling venture continues to uphold the brand's reputation for quality and affordability.

    The person previously held a role at Bikes Direct, showcasing a deep-rooted connection to the brand and the cycling industry.

    Bikes Direct
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    Location

    Dallas/Fort Worth Area