Bieke Groenink

Bieke Groenink is a Partner and Creative Director at Abrazi, a brand focused on bridal jewelry. With a background in reputation management and public relations, she excels in connecting with both media and consumer audiences to enhance brand visibility and engagement. Her strategic thinking and communication skills are pivotal in elevating Abrazi's presence in the market.1

In her role, Groenink has been involved in various initiatives, including hiring campaigns and outreach efforts to engage talent within the augmented reality space, showcasing her commitment to innovation in the brand's marketing strategies.23 Her contributions have been recognized within the industry, as she plays a key role in shaping the creative direction of Abrazi.4