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Bibi Persaud
SVP, Strategy at dentsu
Bibi Persaud is a marketing communications strategist with a passion for helping brands reach their full potential through transformative customer experiences and design-led strategies.
With a background in brand, digital, and communication strategies, Bibi has shaped brand experiences across various sectors, including consumer, health, and brand partnerships.
Having worked in roles such as SVP of Integrated Strategy at Dentsu Creative, Director of Experience Planning at MKTG INC, and VP of Consumer Strategist at Edelman, Bibi brings a wealth of experience in experiential design, advertising, public relations, and market research consultancy.
She holds a BBA in Marketing/Marketing Management from Bernard M. Baruch College and is known for her insatiable curiosity about people, behavior, culture, and the impact of experiential design on consumer behavior.
