Carleton University

BrainStation

Universidad Nebrija

The Institute of Holistic Nutrition

Queen's University

Senior Marketing Manager at Garden of Life

Genuine Health

Senior Brand Manager

Manage and lead a team of 5 to strategize and execute all national marketing activities, encompassing everything from digital / social media, POP, print advertising, experiential, email marketing, event management, partnership’s and sales support.

Garden of Life

Senior Marketing Manager

Marketing Manager

Responsible for the planning and execution of assorted marketing activities according to strategic objectives within Health & Wellness on a national, regional and local scale as well as for Shoppers Drug Mart. 
 - Initiate, lead and approve marketing materials including a national flyer, POP material, public relations assets, in-store and digital marketing campaigns and branded swag items ensuring continual brand consistency and alignment
 - Assist on all marketing requirements and campaigns related to Pharmacy, Optical, Dietician Services and Guiding Stars requiring a high level of organization, project management, collaborative work and a strong work ethic.

Loblaw Companies Limited

Marketing Specialist, Health & Wellness 

Responsible for marketing project management, coordinating and managing business activities, leading the development of tools, products and processes for full execution of marketing and sales plans.   
 - Assist in product development, developing and managing email strategy, executing email automation program, retail channel marketing, creative development, website management, analyzing email and web traffic data, and other consumer related promotions
 - Developed ability to track and analyze marketing plan performance and project deliverables through Google Analytics, strategic tracking and customer surveying
 - Coordinated a small team of people across various departments which led to the development of a strong ability to manage multiple projects simultaneously, and work quickly and effectively to meet deadlines on individual and team projects.

Innovite Health

Ran the 2013 campaign event from start to finish to raise profile of homelessness in Canada and successfully reached fundraising goal of $25,000 for local Ottawa shelter. Liaised with media to secure local and national coverage in The Ottawa Citizen, CBC, and CTV News
  - Managed financial health of event by utilizing online fundraising platform and monitoring expenses. 
 - Took initiative and liaised with media to secure local and national coverage in The Ottawa Citizen, CBC, and CTV News 
 - Employed various social media outlets such as Facebook and Twitter to develop a multi-pronged marketing strategy to build awareness as well as sponsorship marketing to help reach financial goal
 - Established key communication abilities by independently guiding a group of 10 volunteers from start to finish of campaign.

Meha Sethi, B.I.B