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Bianca Shaw
Head of Social Media & Digital Reputation at Caesars Entertainment
Professional Background
Bianca Shaw is a highly skilled and classically trained brand marketer whose career is characterized by a unique blend of traditional marketing expertise and cutting-edge digital strategies. With a strong foundation in both qualitative and quantitative data analysis, she expertly crafts marketing strategies that resonate with target audiences. Throughout her professional journey, Bianca has successfully navigated various roles in digital marketing, social media marketing, and integrated marketing, making her a sought-after expert in the ever-evolving landscape of brand communications.
Bianca currently serves as the Director of Digital & Corporate Social Media at Caesars Entertainment, Inc., where she leads the development and execution of innovative digital strategies that drive engagement and foster brand loyalty. Her impressive tenure includes previous leadership roles at renowned companies such as MGM Resorts International and Resorts World Las Vegas, where she was pivotal in advancing digital marketing initiatives and enhancing the overall brand experience.
Her approach to marketing is centered around a disruptive digital-first mentality, allowing her to create and amplify compelling narratives that not only captivate consumers but also contribute to measurable business growth. As a strategic thinker, Bianca thrives on the challenge of integrating creative concepts with technical execution, establishing her as a hybrid marketer who excels in both creative storytelling and data-driven decision-making.
Education and Achievements
Bianca holds a Bachelor of Science in Marketing from the University of Nevada-Las Vegas, College of Business, where she developed her foundational skills and knowledge in marketing principles. Her commitment to continuous learning is evident from her various leadership positions across respected organizations. Throughout her expansive career in marketing, Bianca has consistently demonstrated her ability to adapt and innovate, overcoming challenges and seizing opportunities to elevate brand presence and customer experience.
One of her notable achievements includes her time as the Vice President of Social Engagement at MGM Resorts International, where she was instrumental in developing social media strategies that significantly enhanced brand visibility and consumer engagement. Her keen understanding of digital platforms and consumer behavior has allowed her to effect positive change in every position she has held. Additionally, as the Founder of Artisan Collectif, Bianca showcased her entrepreneurial spirit and vision by creating a platform that enhances brand engagement through innovative marketing solutions.
Specialties
Bianca Shaw specializes in a variety of marketing segments, including:
- Traditional Brand Marketing & Advertising: With years of experience, she understands the core principles of brand building and has successfully executed numerous advertising campaigns that have resonated with diverse audiences.
- Digital Marketing: Bianca has led digital marketing initiatives that utilize the latest technologies and trends to maximize reach and engagement.
- Social Media Marketing: Her expertise in social media has allowed her to create dynamic, engaging content that fosters community and supports overall brand objectives.
- Integrated Marketing: Bianca's integrated approach ensures that all marketing channels work in harmony, delivering a cohesive message and enhancing the user experience.
- Content Strategy: She possesses a deep understanding of how to craft compelling narratives that align with broader marketing goals, making her a valuable asset in content-driven campaigns.
Notable Positions
Bianca's impressive career trajectory includes a notable lineup of leadership roles that span various esteemed organizations. Notably, she has:
- Served as Director of Digital Marketing at Drew Las Vegas, where she integrated innovative digital strategies to enhance the brand's online presence.
- Worked at Caesars Entertainment Corporation as the Director of Content & Social Media, further showcasing her expertise in content-driven marketing efforts.
- Held various social media and digital marketing roles at high-profile companies like Hakkasan Group and Transamerica, demonstrating her versatility and adaptability in fast-paced environments.
Through her experiences across different sectors of the industry, Bianca has developed a vast skill set that includes a deep understanding of market trends and consumer insights. This knowledge empowers her to create tailored marketing strategies that drive results.
In summary, Bianca Shaw is not just a brand marketer; she is a visionary leader in the realm of digital marketing and social media. Her portfolio of achievements highlights her commitment to excellence, creativity, and strategic thinking in all her endeavors. With a focus on delivering engaging and impactful marketing strategies, Bianca continues to empower brands to thrive in an increasingly competitive landscape.
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