Digital Marketing Expert

Stepped into a fast-paced, constantly evolving environment. Led the development and execution of comprehensive marketing and communication strategies that reinforced Studio71's position as an industry leader, resulting in significant growth in press coverage and brand awareness.
– Implemented strategic communication plans for new partnerships, launches, and expansions across all business units (Podcasting, Talent, Scripted, Unscripted, Business Development, OTT, etc.) to meet business, marketing, and media objectives, resulting in a 300% increase in press coverage.
– Collaborate with executives, cross-functional teams, and external PR firm to source data and craft press releases, pitches, and internal and external materials.
– Provide communications counsel and support to C-Suite executives, including identifying and securing appropriate speaking engagements and opportunities that position the company’s senior executives as leaders in the industry.
– Oversee marketing budgets and strategy for awards submissions and event sponsorships.
– Developed the overall process for collecting a high volume of social media and publicity requests across business units, as well as talent assets and approvals for press and marketing materials.
– Leveraged targeted content strategies to showcase business offerings, resulting in a 50% increase in LinkedIn followers within the first year. 
– Write and shape corporate communications materials, including talking points, pitches, strategy documents, presentations, and other written materials.
– Communicate with platform partners, talent representatives, and brand partners on corporate marketing and communication strategy and approvals.

Studio71, LP

Corporate Marketing and Communications

Developed and spearheaded a new division that brought in new business and achieved YoY revenue growth. Coordinated multiple simultaneous projects, working closely with film studio executives, talent representatives, filmmakers, creators, and cross-functional teams.
– Managed national influencer and tastemakers campaigns for Alamo Drafthouse, Butterfinger, A24, STX Presents. Oversaw agreements, negotiations, deliverables, and reporting, while serving as the main point of contact for clients and partners.
– Oversaw regional (Texas and New Orleans) influencer campaigns, experiential events, stunts and film publicity for Sony Pictures, Amazon Studios, Lionsgate, and Orion to amplify theatrical awareness and drive box office sales. 
– Produced private VIP events for Roku, Red Bull, Outdoor Voices, STX Presents, A24. Served as point of contact and led teams to ideate and execute theatrical premieres and screenings, product launch events, and activations. 
– Oversaw and managed marketing budgets for all events, influencer marketing and promotional campaigns.
– Orchestrated and support media relations efforts at events, including media interviews, red carpets, screenings, conferences and conventions including SXSW, Austin Film Festival, and Fantastic Fest.

Fons PR, Inc.

Head of Influencer Marketing & Events

Lead digital marketing for hundreds of multi-genre (Indie, Comedy, Dance, Punk, Hip-Hop, Spoken Word, etc) shows in Texas and Sound on Sound festival, acting as the primary marketing liaison with external PR, ticketing and design team. Managed interns and a team of direct reports. 
– Hired and managed a team of marketing professionals to enhance ticket sales and visibility through integrated marketing strategies for the festival, while also ensuring individual shows/events are promoted to relevant audiences.
– Collaborated with executives, external partners, and cross-functional teams to develop and execute creative digital media marketing campaigns (paid and organic) that differentiated the brand in a crowded market. 
– Developed highly creative campaigns with talent  to drive ticket sales, festival awareness and fan engagement.
– Coordinated and managed unique and custom email campaigns to drive ticket sales.
– Assisted with creative development of shows and festival assets including video ads, static banners, social content, etc.
– Spoke on festival marketing strategies at the McCombs School of Business (The University of Texas at Austin) and The Austin Forum on Technology & Society.
– Participated in The City of Austin’s Music & Entertainment Division’s ‘Marketing Music in Austin – How We Got Here’ panel.

Margin Walker Presents

Director of Digital Media

Devised impactful social media and marketing campaigns for Fun Fun Fun Fest, Jack Black’s Comedy Festival Festival Supreme, Levitation, and hundreds of shows annually.
– Enhance visibility for festivals nationally and locally, while also ensuring individual shows/events are promoted to relevant audiences, maximizing awareness and ticket sales.
– Formulated the social media voice and tone of Austin’s beloved Fun Fun Fun Fest to maximize reach and engagement.
– Spoke on festival social media strategy at PechaKucha Night Austin and Texas State University.
– Received recognition for digital media  marketing in Billboard, Austin Chronicle and the Austin American-Statesman.

Bianca Flores