Bia Bezamat

Bia Bezamat is an Associate Director at Kantar Consulting, specializing in cultural insights and strategy.1 She has a background in fashion, beauty, retail, and lifestyle industries.1 Originally from Rio de Janeiro, Bia has established herself as a cultural insights specialist and strategist with a passion for understanding the nuances of culture and how it shapes brands.

In her role, Bia focuses on various aspects of consumer behavior and societal trends:

Areas of Expertise

Gender Equity:: Bia explores strategies for preparing for a more equitable future that considers women's needs, both as consumers and employees.2

Generational Trends:: She analyzes dating trends among Gen Z and Millennials, providing insights into evolving relationship dynamics.3

Alcohol Consumption:: Bia has conducted research on the future of alcohol consumption, including the rise of the "sober curious" movement and changing drinking behaviors.4 She examines how fragmented lifestyles, financial concerns, and health considerations are influencing consumers' choices for relaxation and unwinding.5

Bia Bezamat's work at Kantar Consulting involves synthesizing cultural insights to help brands understand and adapt to changing consumer behaviors and societal shifts. Her expertise spans multiple industries, allowing her to provide valuable strategic guidance to clients navigating complex cultural landscapes.1