Bhaskar Varshney

Research Staff Member and Manager at IBM Thomas J. Watson Research Center

Bhaskar Varshney, a digital marketing strategist, user experience consultant, consumer psychology enthusiast, and entrepreneur, has worked with some of the biggest brands worldwide, including Coca-Cola, Oracle, IBM, Lenovo, Symantec, Airtel, Bharatiya Janta Party, Usha International, Max Bupa, NIIT, and World Wide Fund for Nature. He is the founder and Chief Marketect at Enigma Digital and a former Vice President - Digital & New Media at The BEE Advertising. Bhaskar's passion for interpreting how brands can attract, connect, and engage with their target audience at an unprecedented level is unmatched, and he has channeled that passion into creating innovative digital marketing campaigns that increase online revenues for businesses. Bhaskar believes that marketing, both digital and traditional, is all about humans, and he leverages emotion, consumer psychology, and technology to rise above the consumer promiscuity age for brands. He studied BBS, Management, Marketing, and Finance at Delhi University.

Experience

Research Staff Member and Manager at IBM Thomas J. Watson Research Center (December 2016 - Present)

Research Staff Member at IBM Thomas J. Watson Research Center (November 2010 - December 2016); Post Doctoral Researcher at IBM Thomas J. Watson Research Center (April 2010 - November 2010); Adjunct Project Advisor at New York University (January 2016 - May 2016, January 2015 - May 2015)

Education

Ph.D. in Electrical Engineering and Computer Science from Massachusetts Institute of Technology (2006 - 2010); S.M. in Electrical Engineering and Computer Science from Massachusetts Institute of Technology (2004 - 2006); B.S. in Electrical and Computer Engineering from Cornell University (2000 - 2004); Fayetteville-Manlius High School