Michigan State University

Stanford University

University of Pennsylvania - The Wharton School

Center for Creative Leadership

CEO at Boxology

Franklin, Michigan

Most personalities don't offer a subscription box experience for their fans, yet.Enter Boxology.We partner with the top artists, celebrities, and brands by developing new products that drive recurring revenue and social impact. From concept to the final product we deliver authentic experiences.

Boxology

Boxit Studio helps beloved brands like The Ellen DeGeneres Show enter the subscription space and deepen relationships with their audience. They help both start-ups and multi-million-dollar companies launch category leading subscription boxes. Boxit Studio works with partners to harness the power of recurring revenue and make a positive social impact at the same time. Just recently we launched the BE KIND by ellen box, which sold out in 24 hours and has a waiting list that continues to grow well into the 1000s!

Boxit Studio

Founder & Chief Strategist

Develop agenda, identify innovative box builders and recruit speakers for SubSummit, the first and only conference devoted exclusively to those who work in or alongside the subscription commerce industry. The 2017 SubSummit sold-out with nearly 500 attendees, 42 speakers, and 35 partners. Attendees and speakers included FedEx, Canada Post, Amazon, Facebook, Zuora, Sephora, Adidas, Loot Crate, FabFitFun, Allure, My Subscription Addiction, PopSugar, Bulu Box, Sock Cardigan, Barbella, Hitwise/Connexity, Rachel Zoe’s Box of Style, Stealth Ventures, and more.SubSummit is powered by SUBTA.

SubSummit

Chief Content Officer

SUBTA is the trade organization for the subscription commerce industry.We promote a community of co-opetition, a high level of ethics and performance standards for companies offering subscription-based services to shape the subscription industry.

SUBTA (Subscription Trade Association)

Co-Founder

Built branding, business development and initial client implementations for Autobooks, a Michigan-based FinTech start-up.Autobooks is the FIRST fully integrated payments & accounting platform for small business, delivered through their online banking experience. With a GAAP compliant general ledger, Autobooks gives you all the financial tools you need, in one place, to easily and effectively run your business. Send invoices, collect payments, pay bills, synchronize/reconcile your bank account(s) in a single application - designed for business owners, not bookkeepers. Spend more time building your business and less time at the kitchen table importing receipts.

Autobooks

Chief Customer Officer

Brand builder and marketing strategist. Michelle established the marketing function from scratch with an integrated branding strategy, marketing automation system, and team development.•  Expand Billhighway's reach into 2 new markets (unions, associations) through events, marketing campaigns and sales team support.•  Double digit new product growth of the Billhighway MasterCard Prepaid Card with existing clients. (e.g. over 210% growth in less than one year, resulting in $13.4 million usage of the Prepaid Card) •  Led award campaign resulting in 3-time winner of Deloitte Technology Fast 500, multiple Stevie awards for customer service and national/local recognition of Best Company to Work for awards•  Proud to work with an amazing group of team members and partners to help drive Billihighway's year-over-year double digit growth and game-changing culture.ABOUT: Billhighway, based in Michigan, develops cloud-based automation software that makes financial management simpler for associations and union. Since 1999, we’ve helped our clients free up internal resources and focus more time on their missions by increasing revenue, cash flow, and the bottom line. Billhighway is recognized for award-winning customer service and industry-leading data security.Billhighway was acquired by BluePay in 2015.

Billhighway

Chief Marketing Officer

Work with MBA students to understand the power and potential of marketing within any size organization.  Teach MBA 550 (Marketing Management) and MKT 551 (Consumer Behavior).

Walsh College

Adjunct Faculty

Created the Walsh Institute a collection of resources designed to accelerate growth among businesses in Southeast Michigan.  A turning point was securing a multi-year, 2+ million investment from the Blackstone Foundation and launching Blackstone LaunchPad, which has launched over 100 start-ups since 2011.

Director, Walsh Institute (a division of Walsh College)

Develop and deliver business strategy and training initiatives for Fortune 500 companies (ConAgra, Dow, Louis Vuitton Moet Hennessy, British Telecom)• Developed courseware incorporating ‘game changing’ instructional design tools transitioning from traditional lecture to experiential learning.  Highly effective. • Creative Director for change management leadership conferences. • Collaborate on new business generation.

Zyman Group

Managing Consultant

Director of Retail Development, Pontiac-GMC• Improved GMC truck sales experience by launching Retail Professionals certification program.• Overhauled dealer funded, owner loyalty program improving participation from 51% to 92%.  • Executed numerous sales momentum programs resulting in GMC sales records• ‘Go to executive’ for numerous game changing GoFast!, employee development and inaugural GMS initiatives (e.g. $18 million savings)Brand Manager, GMC small trucks•  With P&L responsibility for GMC’s midsize truck representing nearly $1 billion in yearly sales, increased market share 18% and secured replacement product to strengthen franchise.Dean of Global Marketing, John G.Smale Brand Mgt. College• Successful launch of global processes worldwide• Initiated an eBusiness curriculum leveraging global technology linking 12-18 sites live within 45 days of the eGM announcement.  Exceptionally positive response driving program expansion throughout the company.  • Developed a virtual team skilled in 'just-in-time' training • Launched a series of competency based assessment and development tools.• Improved performance to budget by +120% (cost reduction,  customer throughput)Numerous marketing, product planning and field sales positions at Chevrolet Motor Company.

Michelle Lange