Liam Blackwell

Liam Blackwell is a seasoned marketing professional with expertise in B2B digital advertising, media architecture, communications strategy, demand generation, and ABM technology. With over two decades of experience in the field, he has excelled in commercial planning, strategy, and building new global accounts and businesses. He is also well-versed in digital and technical innovation, branding, digital, social, and mobile media, content, and communications. Liam is passionate about developing groundbreaking marketing programs, partnerships, and solutions that are fit for purpose.

Liam studied Business Organization at Heriot-Watt University and Technology Entrepreneurship at Stanford University. He is the President at B2B IQ and has held advisory roles at Orb Intelligence and BPA Worldwide. He has also held various senior positions at dentsu international, The Register, and VNU Global Media. Currently, Liam is developing products and services in Data and Programmatic ABM, Mobile and Location-Based Marketing, and Integrated Attribution Media Modelling to drive innovation in the field.