Bob Gilbreath is an accomplished marketer, entrepreneur, and author who has made significant contributions to the digital advertising industry. Previously, he helped establish the strategy group at one of the world's largest digital advertising agencies and leveraged digital marketing to launch new product categories at Procter & Gamble. Gilbreath's book, "The Next Evolution of Marketing," speculates on the future of the industry. Currently, he is committed to supporting consumer-focused digital service startups. Throughout his career, Gilbreath has demonstrated excellence in digital/internet/interactive marketing, brand strategy, and new product development. He has experience in various industries, including CPG, healthcare, financial services, consumer electronics, and retail. Bob Gilbreath is the Founder and CEO of Minimum Viable Concept Test, LLC, a former Entrepreneur in Residence at CincyTech USA, and former Advisory Board Member at Fooducate.