Samantha Lee is an experienced insights detective and brand strategist with over 10 years of professional experience. She has worked with a number of successful companies including The Heineken Company and Bombas, an NYC-based comfort-focused apparel brand. Lee has a talent for identifying patterns, solving problems, and understanding people, which has brought her success in the field of customer insights and strategy. Lee's current role at Bombas involves leading and growing their customer insights and strategy team, working to help brands understand their customers and find new opportunities.