Frank van der Linde is a professional with over 20 years of experience in the business field. He holds an MBA in Entrepreneurship and Strategy Management from Syracuse University and a Bachelor's degree in Business from the University of Illinois at Urbana-Champaign. Frank is passionate about making an impact in his field and is known for asking thought-provoking questions like "Why are we doing it this way?" or "What does the shopper want?" to challenge the status quo. He specializes in consumer segmentation and targeting, marketing, sales, distribution, new business development, private label, category management, consulting, and strategy development. Frank has worked in various organizations, including Radian, Tyson Foods, Nielsen Company, Mel-O Honey Inc., and Supervalu.