Beyza Selcuk

Beyza Selcuk is a highly accomplished MarCom Manager with a specialization in digital communication, boasting an impressive collection of 46 marketing awards, such as Effie, Kristal Elma, and Mediacat Felis.

Her expertise lies in various areas including brand management, digital strategy, asset management, media planning both online and offline, digital PR, and creative excellence. Beyza is skilled in developing communication strategies, tactical solutions, and goal-directed creative projects. She has extensive experience in team management, budget management, agency collaboration, and pitch management.

Beyza Selcuk's educational background includes a Bachelor of Arts in English Language and Literature from Boğaziçi University and a Master of Business Administration (MBA) in Business Administration and Management from Istanbul Kultur University.

Throughout her career, Beyza has held notable positions such as Digital Communications Unit Manager at LC Waikiki, Marketing Communications Manager at Istanbul Kultur University, Marketing Communications Manager at Turkish Exporters Assembly, Media Planning & Digital Marketing Manager at Kopas Kozmetik, among others.

Her skill set includes brand positioning, defining brand character, and building a tone of voice for brands. She is adept at developing digital strategies encompassing content, media, and channel strategy building, integrated marketing campaign management, as well as asset management involving content marketing and partnerships.

Beyza Selcuk is well-versed in media planning both online and offline, with expertise in multi-screen planning, KPI driven planning and optimization, search, shopping, TV, OOH, video, display, mobile, programmatic, and native advertising.

In the realm of digital PR, she excels in influencer marketing, key opinion former management, social listening, tracking, and crisis management. Additionally, Beyza showcases creative excellence in video and photo production, design, UX, and copywriting.

With a rich background in various industries and a wealth of experience in marketing communications, digital marketing, and team leadership, Beyza Selcuk stands out as a seasoned professional in the field.